Marketing Manager
Bigblue
Marketing & Communications
Paris, France
Posted on May 5, 2025
E-commerce is booming — but independent brands still struggle to match the seamless logistics of giants like Amazon. At Bigblue, we’re on a mission to change that.
We help brands by democratizing best-in-class operations: scaling faster while delivering a five-star customer experience.
Since 2018, we’ve built a tech-driven logistics platform powering 500+ brands — from fast-growing DTC players to global names like MUJI, Aigle, and Cabaïa. With 110+ employees across Paris, Madrid, and London, our proprietary WMS (Warehouse Management System) Atlas, and a network of 7 warehouses across Europe, we’re solving logistics challenges that others haven’t dared to tackle — making fulfillment faster, smarter, and greener.
Backed by $20+M in funding and trusted by the next generation of e-commerce leaders, we’re scaling rapidly — from 10 million orders in 2024 toward ambitious enterprise expansion. The journey ahead is bold, and we’re looking for the right partner to help us lead the way.
We’re looking for a data-driven Marketing Manager to own our content strategy, amplify our brand, and drive measurable growth. If you have high standards and are passionate about storytelling, video, and building a strong brand, you’ll thrive here.
What marketing means for Bigblue
At Bigblue, marketing is a cross-functional team with clear, measurable objectives that directly support our business priorities. We believe in authentic storytelling, customer-centric content, and experimentation across channels. Our team works closely with Sales, Product, and People to shape how merchants and talent perceive Bigblue—making logistics not just seamless, but inspiring. You'll report to the Marketing Team Lead.
Marketing at Bigblue serves five core purposes:
1. Generate and capture demand to achieve ambitious targets for new inbound Annual Recurring Revenue (ARR).
2. Position Bigblue as the essential go-to logistics partner for European brands. We use thought leadership, customer stories, and impactful branding to make Bigblue the top choice for ambitious brands.
3. Support the sales team by providing resources, content, and tools that help advance and close deals—ensuring our commercial teams are equipped to win in a competitive market.
4. Bring in referrals by building a brand and customer experience that merchants and partners are proud to recommend, amplifying our reach through word-of-mouth and advocacy.
5. Attract top talent by showcasing our culture, mission, and impact—ensuring Bigblue is recognised as a destination employer for those who want to shape the future of commerce.
Missions
- Own Bigblue’s Content Strategy: Develop and execute a content roadmap spanning customer stories, newsletters, landing pages, and high-impact video content.
- Lead Social Media: Manage and grow Bigblue’s presence on both paid and organic channels, creating engaging campaigns that drive inbound demand and brand awareness.
- Project Manage AMB Initiatives: Coordinate cross-functional projects to support Account-Based Marketing (AMB) and demand capture for merchants ready to switch logistics.
- Landing Page Development: Collaborate with designers and product teams to create and optimise landing pages that convert high-intent prospects.
- Employer Brand: Partner with People teams to elevate Bigblue’s employer brand to attract top talent.
- Performance & Analytics: track results, and optimise content and campaigns for maximum impact and ROI.
What Success Looks Like
- A steady pipeline of inbound leads from content and social channels.
- High engagement rates on video and social campaigns.
- Bigblue is recognised for its thought leadership and strong employer brand in the logistics and commerce space.
- Efficient project delivery for AMB and cross-team marketing initiatives.
Requirements - must-haves
- +3 years in a B2B SaaS startup targeting SMBs or mid-market companies or e-commerce marketing.
- Doer.
- Portfolio of content and video projects that drove measurable results.
- Experience with paid and organic social, newsletter strategy and campaign optimisation.
- Strong project management skills; able to lead cross-functional teams and deliver on tight timelines.
- Data-driven mindset, comfortable with analytics tools.
- French native speaker with excellent written and verbal communication in English and French. Spanish is a plus, as we have coworkers in Spain.
- Creative, autonomous, and eager to experiment and learn.
Requirements - nice to haves
- Commerce Fulfilment Knowledge: Working knowledge and understanding of e-commerce fulfilment processes.
Why join Bigblue
💼 High impact role: Be at the center of our growth journey and help shape the team that will power Bigblue’s future.
💙 Founders-led company with an innovative, caring culture.
🚀 Fast-growing scale-up: Join a well-funded, early-stage company where your work will have immediate and visible results.
🌍 International environment: Work across Paris, Madrid, London, and our European warehouse network.
🏢 Brand-new offices in the heart of Paris’ 9th arrondissement (biggest tech hub).
🍱 10€ meal voucher per worked day (55% paid by Bigblue) + unlimited free snacks at the office.
🧘♀️ ClassPass membership for fitness & wellness.
🖥️ MacBook or any setup you need — your choice of equipment to do your best work.
🩺 100% health insurance coverage with Benefiz.
Regardless of sex, gender identity, sexual orientation, race, color, religion, origin, disability, age… At Bigblue, we create equal opportunities for all and make our culture as inclusive as possible. Because we believe that challenging assumptions and embracing diversity in experiences and backgrounds is what makes us stronger.
Because what we value first and foremost are curiosity and growth-driven minds. So, regardless of who you are and how many “boxes” you tick on the job description, if you have the energy and passion to help shape Bigblue’s entrepreneurial adventure, APPLY.